Journal
Long-form on the work of running a medspa.
Compliance frameworks, operational playbooks, vendor-selection arguments. Written for owners and operators who want substance, not a content marketer's stack of listicles.
Software selection
14 min read
How to choose a medspa CRM: the complete buyer's guide for 2026
The twelve criteria that matter when evaluating medspa CRM software — HIPAA compliance architecture, clinical charting, pricing structure, AI SMS agents, email marketing, and the questions every vendor hopes you don't ask.
Read articleTechnology
11 min read
AI SMS agents for medical spas: how they work, what they can't do, and the HIPAA surface
An AI SMS agent answers inbound texts, checks real-time availability, books appointments, handles price objections, and escalates to staff when the conversation needs a human. Here's how the technology works and what to look for.
Read articleMarketing
12 min read
The medspa email and SMS marketing guide: campaigns, compliance, and what actually converts
The five campaigns every medspa should have running, how to segment clients by treatment cycle and recency, what TCPA and HIPAA require before you send, and why your CRM and marketing tool need to be the same system.
Read articleCompliance
12 min read
The HIPAA checklist for medspas: what you actually need before paying clients walk in
A line-by-line breakdown of HIPAA Security Rule obligations for medical spas, the state-law overlays in California, New York, Texas, and Massachusetts, and the vendor BAA cascade most operators miss.
Read articleOperations
9 min read
Reducing medspa no-shows: the data, the math, and what actually works
No-show rates above 20% are common in spas without deposits. Reminders and deposit-on-book together can cut that to 5-8%. The math, the studies, and the operational playbook.
Read articleSoftware selection
10 min read
When to migrate off Mindbody, Vagaro, or Boulevard (and how to scope the transition)
Three signals you have outgrown a salon-first CRM, the data you must export before you sign anywhere new, and the realistic timeline for a 2-4 week migration.
Read articleCompliance
8 min read
What a Business Associate Agreement actually covers (and why some CRMs charge extra for one)
HIPAA §164.504(e) sets out eight things every BAA must address. Here is the plain-English version, the common loopholes, and how to read a vendor BAA before signing.
Read article
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