Pricing
From $79/mo, billed annually. 30 days free on every tier.
Three tiers, flat per workspace — never per seat. Run a full appointment cycle before your card is charged. BAA included at every level. Clinical chart notes, packages, memberships, and gift cards ship at $99. Stripe card processing for Starter; bring your own merchant for Pro and above.
Starter
$79/mo · billed annually
Annual billing. $99/mo billed monthly. Cancel anytime.
A solo injector, a two-chair shop, or any spa that just opened. The full medspa CRM at the lowest entry point.
- 1 location · 2 staff seats (add more for $20/mo each)
- Per-provider booking calendar with conflict detection
- Public online booking page
- Client records + tags + segmentation + notes
- Clinical chart notes (provider role only, HIPAA-grade audit)
- Intake + per-treatment consent forms, e-signed
- Packages, memberships, and gift cards (sell + redeem)
- Auto-invoicing with cash / check / Stripe card processing
- 7 core reports (sales, no-show, AR aging, daily close-out, more)
- Customer portal (book, fill forms, view receipts)
- Audit log on every PHI read
- 500 SMS reminders / month included
- 2,000 emails / month included
- BAA included
- Email support, business hours
Pro
Most chosen$199/mo · billed annually
Annual billing. $249/mo billed monthly. Migration included.
An established medspa with a full clinical team and a marketing motion. The tier most spas land on.
- Everything in Starter, plus:
- 3 locations · 10 staff seats (add more for $20/mo each)
- Multi-provider day view + per-provider weekly schedules
- Full reporting suite — Financial, Staff, Guests, and Operations
- AI SMS agent — books appointments from inbound texts, around the clock
- 2-way SMS inbox with saved replies + automated templates
- Email + SMS marketing — campaigns, audiences, automations
- Provider commissions tracking + payroll export
- Line-item discounts with manager-override credentials
- White-label branding on the booking page + login
- Per-tenant Twilio sender number (your own caller ID)
- Custom merchant account integration available
- 1,500 SMS reminders / month included
- 20,000 emails / month included
- Migration support included (Zenoti, Boulevard, Mindbody CSV)
- Priority email + chat support
Enterprise
Custom
Annual billing. Volume + multi-location discounts.
Multi-location chains, franchise groups, and anyone whose needs don't fit a public tier.
- Everything in Pro, plus:
- Unlimited locations + staff
- Dedicated customer success manager + 99.9% SLA
- Named support channel + priority queue
- White-glove migration (multiple source platforms)
- White-glove custom merchant integration (any processor)
- Custom contract + DPA negotiation
- 5,000 SMS + 100,000 emails / month included
- Custom integration work (priced per project)
All prices in USD. Annual billing is a 20% discount on monthly. 30-day free trial on every tier — your card isn't charged until day 31, and you can cancel anytime during the trial. For now every trial starts with a 30-minute demo on your real service menu; one-click self-serve signup launching soon.
Scale-up add-ons
Grow into the next tier without crossing the next tier.
Buy a single extra staff seat, an extra location, or another 5,000 emails — prorated to your current period and managed in /org/billing without a sales call.
Extra staff seat
+$20/mo
Starter & Pro
Extra location
+$75/mo
Pro (up to +2)
Email pack — 5,000
+$20/mo
Starter
Email pack — 10,000
+$15/mo
Pro
SMS overage
$0.04 / msg (Starter)
Pay as you go, no monthly minimum
SMS overage
$0.03 / msg (Pro)
Pay as you go, no monthly minimum
What's not in the bill
Five things other platforms charge for that we don't.
- 01
A setup fee
Aesthetic Record charges $399 just to get started. Standard Lumè onboarding is part of the contract — Pro tier additionally includes migration support from your current platform at no extra cost.
- 02
A premium tier for HIPAA
The BAA is included at every level. Lumè runs on a single compliant architecture because there isn't a second one. Audit log on every PHI read, tenant isolation at the database, AWS under a signed BAA.
- 03
Forms or clinical notes as add-ons
Boulevard charges $65/mo per location for Forms. Some platforms gate clinical chart notes to a top tier. Both ship in the $99 Starter — gating the engine of a medspa CRM is a tax on the customers who can least afford it.
- 04
A fee to export your own data
Aesthetic Record charges $1,120 to export patient data. CSV export is one click on every report in Lumè, every month, no fee. The audit log is queryable too.
- 05
Per-seat pricing surprises
Vagaro charges $10 per staff per month on top of base. Lumè is flat per workspace. Hiring another front-desk costs $20/mo with one click in /org/billing — no contract amendment, no sales call, prorated to your current period.
Included at every level
The engine of a medspa CRM. Ungated.
- Clinical chart notes (provider-only, HIPAA-grade)
- Packages, memberships, gift cards (sell + redeem)
- E-signed intake + consent forms
- Online booking on a public page
- Customer portal (book, fill forms, pay)
- CSV export on every report
- Audit log queryable on request
- HIPAA Business Associate Agreement
- Stripe card processing on Starter; bring-your-own on Pro+
- Migration help (free on annual Pro)
- Cancel anytime — no annual lock-in
- Email support at every level
Questions we hear
Pricing FAQ
- Is there a free trial?
- Yes — 30 days free on every tier, with the full Pro feature set during the trial. Your card is captured at signup but isn't charged until day 31, and you can cancel anytime during the trial with no charge. Thirty days is enough to set up your service catalog, train your team, and run a real cohort of appointments — so you're evaluating the system on your actual operations, not a stripped-down sandbox. One-click self-serve signup is launching soon; today every trial starts with a 30-minute demo and we provision your workspace on the same call.
- Can I add or remove staff mid-month?
- Yes. Add a staff seat for $20/mo in /org/billing — prorated to your current period and live within seconds. Remove a seat and the next invoice credits the unused time. No contract amendment, no sales call.
- What happens if I add a location mid-term?
- Pro can add up to 2 extra locations at $75/mo each, prorated to your period and managed in /org/billing. Past 5 total locations, you're in Enterprise territory — that's a sales conversation about volume pricing and dedicated support.
- Is the BAA actually included?
- Yes. The Business Associate Agreement is part of the standard customer contract at every tier — not a paid add-on, not a Premier-tier feature. See /baa for what it covers.
- What do you charge for card processing?
- Starter: Stripe card processing at the standard pass-through rate (2.9% + 30¢ per charge), with no Lumè markup. Pro + Enterprise: choose Stripe OR bring your own merchant account (Worldpay, Square, Heartland, Authorize.net) — we integrate it for you as part of onboarding.
- What about SMS overage?
- Starter includes 500/mo, Pro includes 1,500/mo, Enterprise includes 5,000/mo. Beyond that you pay per message: $0.04 on Starter, $0.03 on Pro, $0.025 on Enterprise. Email overage isn't a per-send fee — you buy more email packs ($20/5k on Starter; $15/10k on Pro) when you need them.
- Can I migrate from another platform?
- Yes. We migrate from Zenoti, Mindbody, Boulevard, Vagaro, Aesthetic Record, and spreadsheets. Migration is scoped during your demo and typically completes in 2-4 weeks. Pro tier includes the migration; Enterprise includes white-glove migration across multiple source platforms.
- What if I want to leave?
- You leave with everything you put in. CSV export is one click on every report. The audit log is queryable. Patient data export is free, every time. Cancel anytime with thirty days' notice — we won't bill the following month.
Ready for a number?
We send the quote with the demo invitation.